What do the different classes mean?
Class 1 letters should be sent to new car customers who’s estimated payoff,
estimated value and previous purchase rate and term along with current incentives
indicate that they can trade into a new vehicle with no cash down and a lower
payment.
Used to New Class 1 letters should be sent to used car customers who’s estimated
payoff, estimated value and previous purchase rate and term along with current
incentives indicate that they can trade into a new vehicle with no cash down and a lower
payment.
Used to Used Class 1 letters should be sent to used car customers who’s estimated
payoff, estimated value and previous purchase rate and term indicate that they can
trade into a newer and upgraded used vehicle with no cash down and a lower
payment.
Class 2 letters should be sent to new and used car customers who’s estimated payoff
and estimated value have met the minimum equity requirements but their previous
purchase rate and term along with current incentives indicate that their payment would
likely increase without extending the term or putting cash down.
Lease Termination 9 letter should be sent to lease customers who have only 9 months
left on their lease. This letter would begin the end-of-term dialog with the customer to
encourage them to release at or before lease end.
Lease Termination 6 letter should be sent to lease customers who have only 6 months left
on their lease. This letter would remind them of their pending lease end and that they
Lease Termination 3 letter should be sent to lease customers who have only 3 months left
on their lease. This letter’s focus is on the dealer’s ability to trade early and avoid
some potential lease-end charges.
Lease Termination 1 Months Out
Lease Termination 1 letter should be sent to lease customers who have only 1 month left
on their lease. This letter is a reminder that it is the customers last chance to take
advantage of the dealers ability to trade early and avoid some potential lease-end charges.
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